IPA Day on August 2nd!

IPA Day is back! On Aug. 2, 2012, join beer enthusiasts across the state and globe in a collective toast to one of craft beer’s most iconic styles: India Pale Ale!

IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation.

Why Celebrate the IPA?

This illustrious style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations—making it the perfect style to galvanize craft beer’s social voice.  Its popularity and accessibility makes the IPA the most inclusive style for brewers, retailers and consumers to collectively celebrate.

Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying an IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend.

How to Participate in IPA Day

1. Organize an IPA Day event at your brewery, brewpub, restaurant, bar, bottle shop, home or office. Post your events to the CraftBeer.com Event Calendar. Check out Tips on Submitting an Event before getting started.
2. On August 2, share your photos, videos, blog posts, tasting notes, recipes, and thoughts on IPA with the world. Be sure to tag your posts on Twitter, Instagram, Facebook, Pinterest, Google+, and other social media platforms with the #IPADay hashtag.
3. See what other people are saying on Twitter by searching #IPADay. Follow the conversation closely by adding an #IPADay search column on your Tweetdeck.
4. Become a craft beer steward in your community. Encourage non-craft beer drinkers to take a break from their normal beverage routine and join the collective toast on August 2. Set the goal of converting at least one person, if not the whole world of drinkers, to IPA lovers!