It is time to lay out our exact vision for Firefly Brewing Company. At its core we would like to provide is a relaxing environment to enjoy locally produced craft beer. The brewery itself will be paired with a taproom and lounge. What we really mean here is we want you to be able to come down to socialize, read a book, play chess, or just hang out at the bar. Imagine a cafe for your evening beer rather than your morning coffee. We'll have furniture and tables, but the experience will be more laid back than a typical 'sit down' pub. We also have a patio out front, so when the weather beckons, we will be able to move the fun outside.
On the topic of sustenance, we will not provide food at the taproom. The restaurant business is a rather ferocious beast, and not one we're looking to tame at this point. That being said, we invite our patrons to bring your own food, order take out, and with any luck we'll be able to get some local food trucks parked out front. We hope this will allow you to come out and get a beer without needing to spend the extra money on restaurant food and service, while giving you the option to bring food from home or the other local businesses.
Now the concept of a small Brewery & Taproom may seem foreign and a bit strange to many Connecticut natives because they really don't exist in this state. The idea is alive an flourishing in many western states with a developed beer culture, and much of that is a result of the respective state's political view on the beer industry. The key to our success here actually comes in hand in hand with the new laws that were recently passed allowing Sunday sales. This piece of legislation also lightened up some of the tight regulations on brewers, making a small taproom both viable and legal. The cool part about this concept is it now allows Connecticut to really jump on board the Craft Beer Revolution. I'm personally a bit green over the fact that out in Colorado there are probably two dozen small taprooms making great beer that I may never even hear of. It's time for the East Coast to start generating some envy of our own.
As far as the kickstarter goes, we really are aiming to pre-sell our 'Founder's Mug Club." This esteemed group will be permanent members with no additional future dues to ensure your spot in subsequent years. At $100 for a lifetime of extra beer, it is a very solid investment. Many craft beer bars charge this much or more for only a single year of membership. We are also trying to build in benefits and excitement for those who will be coming down to enjoy the fruits of our labor.
Lastly, we are adding another reward level to the campaign. We realized we're offering a pair of tickets to our launch party, but no real way to get a pair of mugs. If you're planning on coming down with a friend or significant other, we want both of you to have the benefits of the mug club, so we've added an additional (and optional) mug club membership at $200.
Here is a link to our Kickstarter: